Acharya Devo Bhava

Raju Vanapala V V Raju, Founder & CEO of way2sms. com. V V Raju is main pillar behind the success of way2sms. com. Mr. Raju completed his MCA (Master Of Computer Application) in 2003 and then he started company named Way2Online Interactive India pvt ltd, and in 2006 Mr. Raju started way2sms. com website that provides free messaging (SMS) services. way2sms. com is India’s first free sms service started in Jan 2007 in Hyderabad and having Millions of subscribers currently and from May 2012 owned by ValueFirst Messaging Narayana Murthy N. R. Narayana Murthy is the GURU of Information Technology.He is the co-founder of Infosys Technologies and is one of the most well known personalities in the Indian IT sector. He was the CEO of Infosys for twenty years. In 2002 Nandan M. Nilekani took over as CEO from N. R. Narayana Murthy . Narayana Murthy then worked as Chairman and Chief Mentor from 2002 to 2006. After his retirement in August 2006 he continues as Chairman Emeritus. Azim Premj i Software tycoon Mr. Azim Premji is India’s Bill Gates and one of the Richest Indian for the past several years. He is Founder and Chairman of Wipro Technologies – one of the largest software companies in India.He is Providing his guidence to company from last four decades and one of the great indian leader of Software Field. In 2011, he has been awarded with Padma Vibhushan. Nandan Nilekani, one of the co-founder of Infosys with Narayan Murthy and he is the CEO and managing director of the Infosys. In 2002 Nandan M. Nilekani took over as CEO from N. R. Narayana Murthy before that he was Managing Director, President and Chief Operating Officer at Infosys. Mr. Nilekani started his career with Patni Computer Systems where he met Mr. Narayan Murthy then he worked at Infosys and served there for many years and left Infosys in 2009.India’s one of the best entrepreneurs : Mr. Nilekani is currently working as the Chairman of the UIDAI : Unique Identification Authority of Indi Krishna Bharat Krishna Bharat is creator of Google News. Bharat is one of the Principal Research Scientist at Google. Bharat is from Banglore,India and completed schooling from there and Graduation from IIT, Madras, India and Ph. D. from Georgia. He has joined Google in 1999. Currently Krishna Bharat is handling Google’s new Reasearch & Development Center in Bangalore,India Sashi ReddyThis man is associated with the world’s largest software testing and quality management company named ‘AppLabs‘, he is founder and executive chairman of this company. Mr. Sashi is also a founder and chairman of FXLabs, a company that develops game products in India for computers and Videogame consoles. Sashi Completed his Bechlor degree in Computer Science (BTech) from the IIT : Indian Institute of Technology, New Delhi, India and completed his Master in Computer Science from New York,USA and Ph. D. from the Pennsylvania University.

Equality Act Essay

Learning intentions: Investigating the legislation that protects all groups covered Breaking down the key features of the legislation Assessing the ways in which the legislation addresses their needs Evaluating the strengths and weaknesses of the legislation To consider how a range of care workers would use anti-discriminatory practise Success Criteria Can I name the legislation that protects all groups covered? Can I explain the key features of this legislation? Can I assess how this legislation meets the client’s needs? Can I evaluate the strengths and weaknesses of this act? Research Questions: 1. New definitions of discrimination As well as direct discrimination, indirect discrimination, harassment and victimisation The Equality Act outlines three new categories of discrimination that certain groups of individuals are protected against. Define the three additional types of discrimination below: 2. Who is protected under the Equality Act (protected characteristics)? a) Age- The Act protects employees of all ages but remains the only protected characteristic that allows employers to justify direct discrimination, i.e. if an employer can demonstrate that to apply different treatment because of someone’s age constitutes a proportionate means of meeting a legitimate aim, then no discrimination will have taken place. The Act continues to allow employers to have a default retirement age of 65, as long as the default retirement age remains. b) Disability- The Act includes a new protection arising from disability and now states that it is unfair to treat a disabled person unfavorably because of something connected with a disability. An example provided is the tendency to make spelling mistakes arising from dyslexia. Also, indirect discrimination now covers disabled people, which mean that a job applicant could claim that a particular rule or requirement disadvantages people with that disability. c) Gender reassignment- It is discriminatory to treat people who propose to start to or have completed a process to change their gender less favorably, for example, because they are absent from work for this reason. d) Marriage and civil partnership- The Act continues to protect employees who are married or in a civil partnership. Single people are however not protected by the legislation against discrimination. e) Pregnancy and maternity- The Act continues to protect women against discrimination because they are pregnant or have given birth. f) Race- The Act continues to protect people against discrimination on the grounds of their race, which includes color, nationality, ethnic or national origin. g) Religion or belief- The Act continues to protect people against discrimination on the grounds of their religion or their belief, including a lack of any belief. h) Sex- The Act continues to protect both men and women against discrimination on the grounds of their sex. i) Sexual orientation- The Act continues to protect bisexual, gay, heterosexual and lesbian people from discrimination on the grounds of their sexual orientation. http://www.fpb.org/hottips/601/The_Equality_Act_2010:_protected_characteristics_and_types_of_discrimination.htm 3. Research examples of discrimination and place them into the chart in the correct place Type of Discrimination Example Direct discrimination For example, when people are treated less favorably than others because they have some ‘irrelevant’ characteristic; i.e., they are from a different ethnic background or belong to a religious minority. Indirect discrimination For example, a dress code that requires women to wear a knee length skirt (which has no direct relation to their ability to carry out their work) could be indirectly discriminatory against women from certain cultural or religious groups. Harassment Victimisation For example, a person is victimized (punished or treated unfairly) because  they have made a complaint, or are believed to have made a complaint, or supported someone who has made a complaint (this is a form of harassment). Discrimination by association For example, refusing to promote a woman who has some caring duties because her mother has recently had a stroke is discrimination arising from association. Perception discrimination For example, a heterosexual man who has a gay friend cannot be discriminated against because someone believes (wrongly) that he is also gay. Third party harassment For example, a waitress of Asian origin has complained on several occasions to her employer that a particular customer has been making racist remarks to her. The employer should take steps to protect the employee from harassment by a third-party, such as banning the customer from the restaurant.

Punjabi Woman: a Momentum Journey from Dark to Dawn Essay

Punjab is the home of Mata Kaushalia and Mata Sita, the self effacing wives and mothers who would not thwart a commitment made by their husbands to a rival, even when that would make their own life an unmitigated agony. The role of Punjabi women as commandos in the battle-fields is no less glorious. Sada Kaur and Rani Sahib Kaur is remembered as one of the greatest generals of her time even in the Afghan records those have successfully defended their kingdom against the attacks of the Marathas, Afghans and European adventurers and chased them away from the battlefield. This shows the women of Punjab had an equal share in the re-building of India. Through Kuka, Nirankari, Arya Samaj, Dev Samaj, Congress and Akali movements, the women of Punjab has played an equally commendable role in the freedom struggle against the Britishers. This article is an effort to put a light on the hardships of the Punjabi women that how they have stood shoulder to shoulder with their men in war and in peace and how they have crossed their journey from dark to dawn. They gave up the pleasures of a princely home to fight for the independence of India., acquired the prominent places in the Indian administration, some became the first Health Minister of India and some of them became commanders of the Rani Jhansi Regiment of the Indian National Army, and gave her life while fighting for India’s independence in Assam. Now they have grown from their hard times and today the enlighten women paved the way for them to adopt new professions especially in the field of law, medicine and teaching and existed as a New Woman with New Spirit __________ â€Å"Punjabi Woman: A Momentum Journey from Dark to Dawn† Miss. Ritu Assistant professor in Laws , KCL Institutes of Laws, Jalandhar. â€Å"Women have great talent, but no genius for they always remain subjective,† said Schopenhauer in â€Å"World as Will and Idea†. Greek philosophers thought a â€Å"woman is an unfinished man left standing at a lower step in the scale of development. The male is by nature superior and female inferior. The one is the ruler and the other ruled. Woman is weak of will and, therefore incapable of independence of character and position.† Such prejudices prevail even today. On the threshold of a new millennium the status of woman is still to be elevated to that of man. The position and status of women varied from time to time in the different societies. The early Vedic times of the ancient period were free from many of the social evils that harmed the Indian society in the later eras. At that time women were assigned high status in the society. But during the post-vedic period, women lost that status which she once enjoyed in society. She became a subject of protection and treated as a second class citizen. In the great Indian mythology of Mahabharat the heroes of the legend, the Pandavas, lost their wife Draupadi in a card game! She was offered after their other valuables, like gold and land, had been lost in the gambling game. Against this backdrop it is significant that Sikhism, one of the world’s youngest religions, accorded women complete equality with men in all spheres of life. Guru Nanak Dev Ji (1469-1539), founder of the Sikh religion made Sikhism conform to enlightened, simple, practical, progressive and humane ideals right from its inception. Guru Nanak Dev Ji understood and appreciated the unifying role of women in society and worked for their emancipation. Sikh scriptures categorically state that man and woman together make society a composite and well balanced whole and should not be viewed as a threat to one another. Women as multifaceted personalities had a significant role to play in society. â€Å"Then why call her evil from whom are great men born, And without woman none could exist The eternal Lord is the only one, O Nanak Who depends not on woman?† (Guru Granth Sahib, P. 473) Such thinking was revolutionary and far ahead of the times. Bibi Nanaki, the elder sister of Guru Nanak, was a perfect example. The Guru was especially close to her and regarded her as his inspiration and mentor. Nanaki had implicit faith in her brother’s ideology and encouraged him in his life’s mission and became the first person to be initiated into Sikhism by Guru Nanak. Guru Nanak’s ideals were given a practical shape and consolidated by Guru Amar Das (1479 – 1574), the third Sikh Guru. He was a great champion of women’s rights who based his concepts on complete gender equality and specified norms for ameliorating the status of women in medieval India. Guru Amar Das stopped contemptuous references to women as mere child-bearing machines. â€Å"Blessed is the woman who creates life†, he wrote in the Granth Sahib. During his pontifications, he made sure women were provided opportunities to lead more meaningful lives which enabled them to actively participate in social and religious affairs. For the propagation of the faith’s ideology, he created twenty two administrative units called manjis or parishes. Of these four were headed by women – which were unheard of in those times. In status these four women were equal to modern Bishops because each enjoyed full economic and decision-making powers within her parish or manji. During the medieval age, condition of women was again degrading. Muslim attacks made people to protect their ladies and compelled them to shut the weaker sex behind the four walls of the houses. Purdah system, polygamy, child marriage and other evils started creeping into the society which affected the condition of women. But still during that time many socio-religious movements like Sufism and Bhakti movement tried to emancipate women. The Sikh Gurus and their great ladies became social reformers, acknowledged the importance of woman and voiced their opinion against the prejudices of society like child marriage, sati system, purdah, enforced widowhood and others. With the creation of Khalsa on the Baisakhi day of 1699 by Guru Gobind Singh ji, Sikhism underwent a major transformation. The Khalsa was created to instill a fresh spirit of courage and confidence among the Guru’s followers. Here again women were an integral part of the celebrations. At the time of taking Amrit a man was given the name â€Å"Singh† (lion) and women added â€Å"Kaur† (princess) to their names. The suffix â€Å"Kaur† is of immense significance as a woman was recognised as an individual who need not take her husband’s name after marriage. She could use the word â€Å"Kaur† after her name from birth to death. The word ‘Kaur† is derived from the word â€Å"kanwar† – the son of a king. This empowers Sikh women, Apart from equality in socio-religious affairs, could participate in political matters as well, including leading an army into battle. This gave women in Sikhism a sense of enormous self-confidence. Guru Gobind Singh’s widow Mata Sundari played a key role in Sikh history for forty momentous years. She issued Hukamnamas (decrees) to the Khalsa giving directions at a critical juncture and successfully guided the destiny of the Sikh against both the Afghan invaders and various claimants to the â€Å"Guruship†. Rani Sada Kaur, the brave mother-in-law of Maharaja Ranjit Singh is aptly described as a first woman commander-in-chief. She became a young widow when her husband was killed in battle. She used this crisis to transform herself into a woman-warrior, donning a high turban and battlefield garb with full weaponry. She commanded numerous battles and eventually laid the foundation for the Sikh empire. Rani Jinda, married to Maharaja Ranjit Singh, the mother of Dalip Singh, the ruler of Lahore kingdom, was the brain behind the rising of 1848-49 against the British authorities. She was known for her intelligence and intrepid spirit, Jindan was one of the few persons who was intensely disliked and also feared by the British. She was the first female freedom fighter in the struggle to oust the British from India. After the annexation of Punjab by the Britishers in 1849, various changes occurred in the modern era of the Punjab. It was the period where on the one hand a tuff struggle for freedom was on the peak and on the other a concerted effort was also made to form a new woman. The Board of Administration was formed by the Britishers and they started working for their vested interests which in return had some positive impact on the society of Punjab. Some socio-religious reform movements like Singh Sabha, Namdhari, Arya Samaj, Kukas and others began to develop in Punjab during the late nineteenth and early twentieth century and played a significant role in the history of Punjab. They raised voice for women emancipation. They all fought against social evils like sati system, female infanticide, child marriage, purdah system, widowhood, polygamy, prejudices against female education and many more. These social reformers opened various schools, colleges, gurukuls for girls in the different parts of Punjab. Most of the writings of the missionaries, colonial administrators or social reformers were the narrative of women’s slow but progressive march towards modernity following a period of stagnation. These accounts gave importance to women’s biological differences; specification of their nature, the role played by them and categorized them into single strata irrespective of their class, caste and hierarchies of their age. A concerted effort was made by the vernacular press especially magazines, journals and newspapers through their editorials, articles, essays and others to motivate and encourage women who were having a segregated existence in the society. Female education was given importance and stress was laid on the domestic household work for girls in the early decades of 1900s. A new woman-educated, free from the shackle of purdah, accomplished in domestic skills, devoted to the husband and family, an intelligent companion, an ideal mother, producer and nurturer of a strong masculine race and custodian of tradition, was portrayed. Rich and higher classes wanted to educate their girls as the education became eligibility for their marriages, on the other hand, the poor and middle class people needed bread winners for their family. The journey from education to occupation by the girls in Punjab was crossed. The educational experiments of the government and reformers produced a â€Å"new woman† with interests that were beyond the household. The main objectives of their associations was to make society evil free and gave special attention to the female upliftment. The Chief Khalsa Diwan of Amritsar was established in 1902 to promote the spiritual, intellectual, moral, social, educational and economic welfare of the people and the girls of orphanage were sent to different schools in Punjab for getting education. The Central Vidwa Ashram for the welfare of widows was also established where they were imparted technical and vocational education. The Sikh Educational Conferences were also conducted annually by the Diwan from 1908. From 1908 to 1947, thirty three sessions of the conference were held and all the issues dealing with female education were regularly discussed. The royal women of the different princely states like Nabha, Patiala, Jind and others were the patrons of the conference. These conferences made women of Punjab to come forward and they began to communicate with their counterparts outside their families and local communities. These later became a platform for the women to participate in public life and the freedom struggle for India. The entry of Mahatma Gandhi and the Jallianawala Bagh tragedy of 1919 made women of Punjab to directly participate in the non-cooperation Movement of 1920-22. They held the meetings, led the processions, boycotted foreign goods, adopted the slogan of swadeshi and indulged in the picketing of foreign cloth shops and liquor shops. Sarla Devi Chaudhrani, Parvati Devi of Kamalia, Puran Devi, Gauran Devi, Mrs. Duni Chand, Kumari Lajjavati, Lado RaniZutzhi were the few names who participated in the movement of 1920-22. The participation of 1920-22 was a sort of training programme for the future Satyagraha programmes of 1930-34 and 1940-42.Women’s participation in Civil Disobedience Movement of 1930-32 differed quantitatively and qualitatively from their involvement in the early 1920s and won them a place in history. As the Dandi March was initiated by Gandhi in 1930, women of Punjab inaugurated the movement by taking out processions, prabhat pheris and holding meetings. Regular processions were led by women like in Lahore the life and soul of the movement was Lado Rani Zutshi, Parvati Devi,Kartar Kaur, Atma Devi and many others. As the women were participating in all these activities of the campaign, the government also started arresting these women participants. In the year 1932,that is, in the mid of the movement, the number of women convictions in Punjab was gradually increasing and on average ten women were convicted every month. Thus, it was the women’s organizations and networks , developed between 1925 and 1930, that laid the ground work for their positive reaction to Gandhi’s call. The public participation of the women gained momentum. The All India Women’s Conference which was first organized in 1927 at Poona. The women of Punjab also participated in the twenty sessions of the conference from 1927-47. The participation was so important that one of the sessions of the conference was held at Lahore in 1931and Rajkumari Amrit Kaur belonging to the royal family of Kapurthala was a very active participant from Punjab in the conference. She was one of Gandhi’s closest lieutenants and took a leading part in protest marches which were subjected to ruthless lathi charges in Quit India Movement of 1942. The conference was also presided once by a Muslim lady of Punjab – Lady Abdul Qadir of Lahore in 1933. Sarla Devi Chaudharani also represented Punjab and initiated various resolutions during the period of freedom movement in India. The women from Punjab also participated in some of the sessions of Indian National Congress and went to the different ve nues of the sessions. Women of other provinces also came to Punjab to enlighten their fellow sisters like Sarojini Naidu, Kasturba Gandhi, Muthu lakshmi Reddi and others. The active women were even appointed as parliamentary secretaries and were elected to the Punjab Legislative Council. Shrimati Lekhawati Jain (the first elected lady member of the Punjab Legislative Council), Mrs. Jahahara Shah Nawaz, Mrs. Duni Chand,Shrimati Raghbir Kaur were the few other elected members. The most important consequence of this public participation was that it cleared the way for the women of Punjab to show presence in the nationalist movement of India. Before the last phase of the struggle 1940-47, many of the women in Punjab were members and some were even leaders of the student associations (Lado Rani Zutshi in Lahore), and other political movements. Today, the 21st century continued to witness Punjabi women in the forefront in different spheres, especially in India’s independence movement. Some other outstanding women freedom fighters of Punjab were Gulab Kaur, Kishan Kaur, Amar Kaur, Harnam Kaur, Dilip Kaur and Kartar Kaur. Contemporary Punjabi women are making a mark all over the world as academicians, administrators, entrepreneurs, politicians, doctors, poets and painters. An important aspect of the rights conferred on women in the Sikh faith was that they did not have to fight for their rightful place in Sikh society: they were given their due voluntarily because of the enlightened ideals of the Gurus. In this way, the Punjabi women have proved that they are made of sterner stuff. They toiled, they fought, and they sacrificed. They believed in what they did. Indian history has recorded the astonishing vitality and matchless deeds of the daring daughters of India especially the Punjab, who continue to serve the country in fields almost unknown in the past. REFERENCES: * Geraldine Forbes, Women in Colonial India: Essays on Politics, Medicine and Historiography, New Delhi, Chronicle Books, 2005, * Aparna Basu, â€Å"The Role of Women in the Indian Struggle for Freedom in B.R. Nanda (ed), Indian Women : From Purdah to Modernity * Manju Verma, The Role of Women in the Freedom Movement in Punjab. * The Working Women and Popular Movements in Bengal, Calcutta, K.P. Bagehi and Co.: P.Custers, 1987. * â€Å"Traditional Symbols and New Roles, The Women’s Movement in India†, in M.S.A. Rao (ed.), SocialMovements in India, Vol.II, Delhi, Manohar, and 1982, â€Å"From Purdah to Politics; the Social Feminism of the All India Women’s Organizations†, in Hanna Papanek and Gail Minault, 1982, Separate Worlds, Delhi, Chanakya Publications. * Chanana, K., â€Å"Social Change or Social Reform: The Education of Women in Pre-Independence India†, in Chanana (ed.). * Jaspreet Singh, â€Å"Style of the Lion: The Sikhs† and â€Å"A Glimpse of the Sikh†.

A negotiation plan Essay Example | Topics and Well Written Essays - 1000 words

A negotiation plan - Essay Example Among the above mentioned issues, the labor union will have its major focus on the first two i.e. the basis for the increase in wages; and the process of selecting the individuals for training and other advantages. Toward the first one, the group will bargain on the need of an amount that would cover both the past inflation and past contributions toward productivity. Moreover, there should be provisions to issue the payment since the commencement of the agreement and the work group will not propose any alternative on this regard. Productivity bonus should be paid equally across the entire work group considering it as the group bonus. Secondly, regarding the workplace arrangements, the union would demand that employees should have the right to go on paid training when they think it is essential for them to improve their level of performance; and if they do not find a higher job even after the training, they should be paid a ‘trained allowance’. The trained employees must be given the priority for promotion when there is a vacancy at the higher levels. The work group considers these issues as the most important factors that have a direct impact on the individuals because of several reasons. To illustrate, rewards like wage increase is the most brittle factor that can influence most of the individuals in a working group. An average worker is always concerned about an unexpected inflation that would affect his/her economic stability as it becomes impossible for him to meet both ends with the limited income. As Saunders (249) states, ‘negotiation theory that concentrate only on what happens around the negotiation table’ does not meet the exact goal; instead it should have rather comprehensive approach toward the real issue underlying. The basis of wage rise that the union will propose is relevant to the context for two reasons. Firstly, there was a considerable increase in the

Human genetic enhancement Essay Example | Topics and Well Written Essays - 1250 words

Human genetic enhancement - Essay Example The introduced genes may support the normal genes and enhance certain traits and this also provides solution to many human genetic or phenotypic disorders such as short height etc. However, the implementation of the technology on humans have raised a number of ethical concerns since it alters nature’s selection and destroys the original identity of the person who is being bio-enhanced even though the same technology maybe beneficial is used knowledgably and hence the U.S policy makers must keep a number of things in mind before adjusting the limit to which genetic enhancement maybe allowed. The President of America has ordered the removal of all limitations on the research involving stem cell technologies since the field is deemed promising and the research of â€Å"human embryonic cells and human non-embryonic cells has the potential to lead to better understanding and treatment of many disabling disease and conditions† (The President,2009, 10667). This has enable rese arch endeavor in the field of enhancement however, this is deemed â€Å"interfering† and â€Å"unethical†. In the framework of human rights, each individual has the right to his or her own genetic identity and hence enjoy the uniqueness bestowed through the genetic makeup. The molecular tools that helps to manipulate this genetic makeup destroys this uniqueness and the original identity of the person which automatically leads to violation of the basic human rights. One of the most important features of genetic enhancement at the embryonic level is that it would enable a baby to have 3 and even 4 genetic parents at one time and therefore gives rise an ethical dilemma since this will interfere with the identity of the child. Researchers who are associated with the development of the technology claim that human genetic enhancement is a primary tool for preventing or diagnosing genetic disease in babies. Rob Stein informs us that geneticists and researchers have found out how to manipulate the DNA in the human egg and this is being hailed as an immensely advanced achievement since it will help prevent hereditary genetic disorders in the babies (All things Considered,2012). The researchers develop healthy embryos by substituting the mutated or defective DNA in the baby with normal DNA taken from healthy gene. Mitchell in his article says that a line must be drawn between genetic therapy and enhancement. The scientists involved in genetic enhancement technology have diminished the line between using genetic manipulation for treating genetic problems and disorders and substituting or supplementing normal genes with selected better genes to create a superior human (Mitchell,2010). Biological enhancement is not in conformity with the true motive of medical treatments. Medical treatments are aimed towards providing good health to patients and keeping them as â€Å"natural† as possible i.e. the internal and the external balance of each individual mus t be kept optimum and a complete state of homeostasis must be maintained. Mitchell writes â€Å"Whether we call it healing, wellness, or shalom, the goals of medicine are restorative and preventive† (Mitchell,2010) and human genetic advancements must not be thereby deemed as a method for clinical prevention of diseases. It cannot be denied that man has always wanted his children to be better. It is often a

Assignment4 Assignment Example | Topics and Well Written Essays - 500 words - 1

Assignment4 - Assignment Example This would make operations easier to use and thus manage more processing capabilities fast and easy. However, there exist barriers to building this technology, Quantum computers only run probabilistic algorithms, and the devastating part of classical calculations is that they cannot be accelerated on a quantum computer and the open problem, time. A molecular switch usually has a single molecule which can move controllably between two unwavering states. The trigger that switches the states can be a change in the chemical environment, or even light a change in temperature or an electrical current. They include Crown Ether Switches, Rotaxanes, Photochromic Switches and Nanoparticle Switches. Research has facilitated the production of single-molecule switches by manipulating the state of switchable molecules (Tian, Yang, n.d). The prospects for building a computer that uses this technology will occur when the emphasis of development will have to change to practical applications, to build Nano electronics, Nano processors and high-density data storage. A laser diode is made of a junction between a positive and negative semiconductor forming a p-n junction. There is also a lens to focus the laser beam, and a terminal to collect electricity. These semiconductors are incredibly reduced in size as they are structured in very thin slices of semiconducting material, and with careful engineering to form a perfect p-n unction. Examples a barcode scanner used in grocery stores and even supermarkets. Its advantages in transmitting information through fibre optics are that it, provides light amplification of the information being sent as well as help in providing gain and thus serve as gain media in the fibre optics that are a high output power. Yes, we are moving in the direction stated in the video, in that every information is available on the web use of digital media to

An Analysis of Advertising Assignment Example | Topics and Well Written Essays - 1500 words

An Analysis of Advertising - Assignment Example What is more, in accordance with Steinbeck, material well-being and financial security are among the most things for Americans, on which they depend a lot even though they regard themselves as independent, self-sufficient and self-reliant. Furthermore, among the characteristic features of Americans is the inconsistency of their behavior and their tendency to â€Å"function by paradox†, which means that they themselves cancel their rules and habits by introducing new ones (Steinbeck). Finally, Americans live in accordance with the American Way of Life despite the fact that nobody can give a clear definition of what constitutes it and what it means. In this very paper, the way the commercials reflect the traits of Americans will be analyzed. More specifically, the correctness and usefulness of illustration in understanding the characteristics of Americans will be touched upon. For this purpose, five particular traits have been chosen from the article by John Steinbeck. Among them are the following ones: Americans’ tendency to act excessively (â€Å"for the most part we are an intemperate people†), being dependent on money (â€Å"we are complacent in our possessions, in our houses, in our education; but it is hard to find a man or woman who does not want something better for the next generation†), being good to unknown people (â€Å"Americans are remarkably kind and hospitable and open with both guests and strangers†), having a belief in self-sufficiency (â€Å"we believe [†¦] that we have inherited self-sufficiency and the ability to take care ourselves†), and being charitable in case the re is spare money (â€Å"if we have enough gold – we contribute it back to the nation in the form of foundations and charities† (Steinbeck). For this purpose, five commercials have been chosen: Audi commercial, a commercial that presents new contract option from T-Mobile,

The market for health insurance Essay Example | Topics and Well Written Essays - 5000 words

The market for health insurance - Essay Example Rises in health insurance covers, has besmirched access to health cover (Berkowitz 30-45). Presently 7 percent of the United States nonelderly, acquire coverage through personal strategies bought frankly from insurance providers. Numerous plans at the national state and centralized, in addition to the standard propositions using the personal health insurance market as way of growing access to reasonable health policies. States license bodies that provide health insurance coverage and have determined laws that regulate their structure, finances, and responsibilities to the people that they insure (Berkowitz 46). Introduction Health care costs in the US, which have escalated quickly in actual terms in the last few decades, have put pressure on the state and national budgets. Future expansion in health insurance costs is estimated to threaten the monetary status of state and national governments unless primary strategy transformations take place. Also, for many American citizens, the la ck of health insurance coverage sophisticates access to health care. Health insurance markets are frequently focused on a single insurer accounting for over 50 percent of the market. Issues about focus on health insurance markets are connected to broader issues about the cost, value, and accessibility of health care. The market structure of the health insurance and hospital commerce may have helped is increasing health care costs and in restricting access to inexpensive health insurance and health care. Some debate market focus has amounted to higher care prices. Higher cost of health care or health insurance may then make health care less inexpensive and consequently less available for some homesteads. Patrons in the personal and small group markets characteristically face specifically challenging situations. Whilst health insurance purchased in the personal market has the advantages of being portable, and potentially being an enhanced match to an individual’s predilection f or health coverage than standards purchased via group strategies, it does have elements of essential concern. Amid these issues is how regulations and edicts surrounding the personal insurance market reflects is potential to meet numerous population needs. It is needed to comprehend these concerns to establish how market transformations would interrelate with these policies (Henderson 10-15). Others, nevertheless, agree that health care givers with strong bargaining weight should assist restrict health providers’ potential to increase costs, and that the advantage of minimal premiums coming from the potential to negotiate may be passed along to patrons. Some commerce analysts have expressed competition amid primary health care providers as strong, and some pricing trends show that competing has stalwartly impacted on insurers’ market plans. Additionally, some argue that economies of scale along with state and national control have contributed to the increasing level of focus on health insurance markets. The Obama government has made transformation of the American health insurance and health care structure utmost policy precedence. Numerous congressional attempt at broadening access to health insurance by rising the number of Americans with health care coverage, by minimizing the price of insurance faced by persons, by offering sturdy incentives for persons

Global warming Speech or Presentation Example | Topics and Well Written Essays - 250 words

Global warming - Speech or Presentation Example Pollution refers to any foreign material that is discharged into water, air or land. These materials either have acute or chronic effects on the environment. The pollutants discharged into air lead to global warming. Some of the pollutants include Carbon IV oxide, methane, nitrous oxide, fluorinated gases among others (Faust, 2008, p51). The greenhouse effect is the leading factor that leads to global warming. The Greenhouse effect, as it is commonly known, refers to the consequences of the emission of greenhouse gases into the atmosphere (Faust, 2008, p79). Greenhouse gases absorb infrared radiation from sunlight and in the process trap heat in the atmosphere. The production of greenhouse has increased in the recent past and this attributable to the pace of modernization. Fossil fuels are still being used in factories and vehicles, in spite being in the 21st century fossil fuels. The combustion of fossil fuels increases the percentage of CO2 in the atmosphere (Faust, 2008, p83). The increase in the percentage of Carbon (IV) Oxide leads to increased global warming. The sun emits ultraviolet radiation and the ozone layer shields us from this radiation. The layer is made up of Ozone (O3), which is very rare compared to other gases in the atmosphere (Faust, 2008, p21). Studies have found that increase global warming reduces the potency of the ozone layer of absorbing UV radiation. Global warming slowly increases the temperature of the Earth’s surface; thereby leading to a cold stratosphere. Reduced temperatures lead to the slower repairing of the layer exposing humans to dangerous UV radiation. This radiation causes cancer in both humans and animals (Faust, 2008, p34). Global warming has adverse effects that are hard to ignore. Furthermore, scientists forecast a bleak future for the human race if global warming is not reduced. Reducing the emission of greenhouse gases reduces global warming (Faust, 2008, p84). The

Driving under the influence Essay Example for Free

Driving under the influence Essay How many of you have ever heard of the acronym DUI? If you havent, DUI stands for driving under the influence. It means that an individual has gotten behind the wheel of the car while having consumed alcohol. In the United States, about 30 people die each day from accidents involving drunk drivers; this means that there are 48 deaths every one minute (Center for Disease Control and Prevention, 2013). In 2010, 211 youth, ages 0-14 was killed in an accident in which the driver was alcohol impaired (Center for Disease and Control Prevention, 2013). Not only does drunk driving reflect poor judgment and cause damage, but it impairs thought processes and moral behavior and could result in fatalities. Not only is drunk driving illegal, but it can cause some real damage. The legal age to use alcohol is 21, but drinkers are obligated by law to drink responsibly. The legal alcohol limit is 0. 08% (Century Council, 2013). People who are under the influence of alcohol may have blurred vision and slowed reaction time (Impacts of Underage Drinking, 2010). They are unable to move quickly in rapidly changing situations such as hitting the brakes or slowing at a yellow light. Alcohol also makes one unable to judge car’s distance on the road. The driver cannot clearly see the position of other cars on the road. They may not be able to see road signs, or medians (Impacts of Underage Drinking, 2010). Also, drinking alcohol causes poor concentration and drowsiness (Impacts of Underage Drinking, 2010). It is easy for someone who is intoxicated to fall asleep at the wheel. Coordination while drinking is also impaired. The driver will most likely have poor hand, eye, and foot coordination (Impact of Underage Drinking, 2010). The solution to avoid drunk driving is to never get behind the wheel while intoxicated. People who have consumed alcohol can designate a driver or call a cab (Center for Disease Control and Prevention, 2013). As the old saying goes, friends never let friends drive drunk. Law enforcement can also use more checkpoints to check for intoxicated drivers (Center for Disease Control and Prevention, 2013). Statistics show that people who do not drink and drive are more alert and make better decisions traffic wise. Also, as many as 1500 to 3000 lives could be saved if there were more check points to judge drunk drivers and if more laws were put in place to punish drunk drivers. Imagine if the world did not have to face the threat or reality of drunk drivers. It can happen. On roadways, drivers could make the decision not to drive drunk (Center for Disease Control and Prevention, 2013). A designated driver or a taxi cab could be a lifesaver not only for a person who is intoxicated, but for others traveling on the road (Center for Disease Control and Prevention, 2013). What if true friends really looked out for friends and did not allow them to drive drunk? Now, imagine your family, perhaps a sister, a parent, or a friend driving while intoxicated. Could you stand to see the ones you love paralyzed as a result of an alcohol related accident? What if a classmate didn’t make it to graduation because someone else decided to get under the wheel of a car while drunk? These are things that no one should have to experience, but people experience the consequences every day when drunk drivers ignore the harm that they could do. In conclusion, the smart choice is to never drink and drive. Too many lives are senselessly taken each year to automobile accidents involving drunk drivers. Too much alcohol in the body impairs vision, reaction time, thought processes, and decision making. No one has to be a victim of DUI and drunk driving. Before you make the decision to drive while drunk, think about your life and what it means to you. Think about the life of your family and friends, and those you have yet to meet. A bad choice such as drunk driving could cause you to lose out on your future. It could cause you your life. A single life lost to drunk driving is one too many. We can change that here and now. Let’s make a difference. We can do it!

The influence of the media: Canadian elections

The influence of the media: Canadian elections Mao ZeDong once said that power comes out of the barrel of a gun. While that is still true, power also comes out of the manipulated images created to change ones thinking process and behaviour. Through the world of third person communication, technologies have generated various types of media. This paper will be discussing the effects and influential powers exercised by media in Canadian elections. During this complex process, understanding the brief history of media organizations as well as some information on Canada will provide a steppingstone for a deeper knowledge of the concepts and practices. Practically, in every attitude of the election campaign will engage the media. In fact, media is the ultimate platform where all political parties will be fighting on. Whether by budging through television and news reports or by purchasing time and space on mass media, parties must always use media to hype voters for support. Media organizations have their own agenda. They tend to sell themselves to the audiences with their star reporters, journalists, and as much as they can cover over the course of election. Inevitably, news will be discriminately selected, stories will be twisted, and they will be promoted with personal views and reactions. Mass media, therefore, will have powerful influences on voters. Canada, the country with the highest per capita immigration rate in the world, is far more familiar to multiculturalism than any other countries. Citizens are more social and less religious, while at the same time, keeping less class oriented and less partisan, than Americans who are more troubled by racial issues. As stated by Ian McAllister: Partisan dealignment implies that fewer voters begin the election cycle with such predisposition, making them more susceptible to the short-term issues and themes of the campaign. In other words, Canadians tend to have less political attachments and therefore consumers have greater effects on broadcast media. First Canadian media is the invention of newspaper. It is developed in the eighteenth century as gazettes. The official publications at that time are restricted only to edicts and laws, and some news from the home country; editorial materials are highly prohibited. Reporters are often beaten, threatened or jailed by the authorities. Until 1820s and 1830s, after William Lyon Mackenzie and Joseph Howe have fought and won the important court battle on in the area of publications materials, the right to publish freely can finally be ensured. Since then, various types of media have surfaced within citizens lives. Consumers are able to acquire contents that can be accessed through newspaper, television, radio, magazine, video product, or the internet. A new market has been innovated. Yet, the ownership of this new product remains in relatively few hands. These privately owned corporations, controlled by very wealthy people, dominate the Canadian media business. The effects are quite obvious, as Edward Herman and Noam Chomsky state: they are closely interlocked, and have important common interest with other major corporations, banks and government. Reporters keep close contact with the government as they could be benefited greatly from these close relationships. They could boost their popularity and influential ratings, as they were often given important scoops and leads, and they were known to have key connections to important backstage information. In the recent years of Canadian newspaper industries, some of the most significant changes were that the family-owned newspaper sold to newspaper chains owned by large business organizations. While reducing the production cost, newspapers became within reach of ordinary people, whereas, in the nineteenth century, newspapers were relatively expensive and available only to the elites. One of the biggest newspaper companies, Canwest, now under the control of Shaw Media, owns thirteen newspapers in Canada, which together control over thirty percent of Canadas newspapers circulation. Another large communications company is Sun Media, which issues thirty six different newspapers, making it the most number of papers per company. The two companies cover up to fifty one percent of the total number of newspaper and take over fifty-four percent of Canadas total newspapers circulation, thus, creating a concentrated ownership. With dominate powers; these two companies are in much lesser competiti on forces. They will feel unnecessary needs on the range of media information than do the need to make profits and the organizational structure of news-gathering and reporting. As a result, concentrated ownership is seen as limiting the range of ideas and information that reach the public. The limitation on the range of ideas and information was further explained by Walter Lippman who first proposed that the function of news is to signalize an event. The concept can be understood more in details by the argument made by Bernard Cohen after his research during the 1960s, The press is significantly more than a purveyor of information and opinion, it may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. During the elections of 1988, as one of the major campaign themes, the New Democratic Party (NDP) constructed the following message (audio): The job is hard work. I love it and Im good at but Canadas good Medicare is being threatened by the Mulroney free trade deal. In the United States Ive seen whole families wiped out by one illness. We cant let that happen here in Canada. The New Democrats started Medicare and I know I can trust Ed Broadbent to fight for it. This time, Ed Broadb ent. The short commercial, highlighting a nurses fear on the health care system of Canada, have created the NDPs most successful election in the history, a 20.4 percent of votes with 43 district seats in the House of Commons. Media plays a role in social learning. The first appearance of this effect can be extracted from the World War I; when tens of millions of people being entertained, and influenced by the latest Hollywood films, and when large numbers of population were being subjugated and manipulated by the propagandas created by Hitler and Stalin. The first research on such effects was conducted in 1920s and 1930s, and sometimes called the magic bullet theory. The hypothesis behind was that media images could directly penetrate peoples conscious and unconscious thoughts. In a study of 1,800 children and adolescents, Herbert Blumer concluded that when his subjects saw behaviours of the actors in the films that were beyond their own experiences, subjects behaviours were altered primarily based on what they had been seen at the movies. To be effective and influential, political parties must find consistent association between media viewing and an increase in changing behaviour. Effective broadcast of media is like the shadow striker; it hits the viewer anonymously. Agenda-setting and priming can be adopted for an effective broadcast to influence viewers. Various researches on agenda-setting involved relationship between the priorities on a particular issue set by the media and by the public. McCombs whom first started researches on agenda setting noted that the media influence what people believe before they reach a decision, particularly and election decision. If candidate is able to lead voters to a realization on a particular issue, and set it to top priority, then they may have an effective advantage. With a condition that the voter is not a partisan, in which something Canada tends to have less of. Priming the audience is identified by Iyengar and Kinder as a phenomenon that they described as by calling attention to some matters while ignoring others, television news influences the standards by which governments, presidents, policies, and candidates fo r public office are judged. If the television news broadcast the environmental issues over a significant time period as lead items, then environmental issues will be the deciding factors to the government for viewers. When it comes to television advertising, these techniques can be very effective. Another important finding on media effect is the role of repeated messages which was studied by Rothschild and Ray(1974). In an experiment using short ads about candidates, 20 percent of the subjects remembered the candidates after the message had been presented once; 55 percent of the subjects could name the candidates after it had been presented six times. The experience can be summarized into; message repetition is an important factor in familiarizing voters with candidates and issues. In Canada, the current election laws give the governing party enormous advantage in the media campaign. During each election campaign, each broadcaster must have a certain amount of minutes made available for political parties to purchase for advertising based on the number of seats that each party has in the House of Commons, the percentage of the vote in the last election, and the number of each party candidates running for election. In 2008 election campaign, 396 minutes in total were allocated; the governing party, the Conservative Party, had 95.5 minutes, the runner up, the Liberal Party, had 82.5 minutes, and the New Democracy Party only had 45 minutes. The result of the 2008 election was the Conservative Party won 143 seats with 37.6 percent in vote, the Liberal Party has 77 seats with 26.2 percent in vote, and the New Democracy Party has 37 seats with 18.2 percent in vote.In concept, with the datatand advertisers at least as much as they cover the election.